I was brought on to help design a proof of concept. Bree, the owner of the company, needed some fresh ideas and some people who knew how to sew - thats where I came in. We prototyped until we found something that worked, and then brought it into production after rigorous user testing.

In a startup you usually wear many hats, and that was also very much the case in this role. Key highlights of success for me included: writing a fit quiz algorithm, creating the nude color palette directly off of data, helping to create a product that got a patent, and fitting and educating hundreds of women about bras!